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I decided to write Blake a note telling him that I have experience in multi-cultural community development and would be glad to help. I gave it to him in the autograph line. Although he hasn’t followed up (yet) the idea took root in my mind. If TOMS is experiencing inevitable culture clash as they work with international leaders in developing markets are other companies struggling with similar issues?
Turns out, according to business journals, news reports, and conversations with business leaders, this is a very common issue in business today as companies look to emerging markets for talent (no longer just labor).
My dad and I had already been working on how we might create a feasible model to provide requested leadership training to indigenous leaders in developing countries. Might a One for One model like TOMS’ work for us too? Could we work with multi-nationals in emerging markets and then provide a pro bono or low-cost training to ministry or leaders of community development initiatives in the same area?
This was the initial catalyst for Anda, the business idea my dad and I have been working on for the last several months. It’s a business with a heart of service helping local leaders in emerging markets positively impact their societies to the largest extent possible by providing character-based leadership training. Anda also seeks to help these leaders effectively work with those from the “developed” world who have a clearly defined set of standards and ethics which may be understood differently in the emerging market cultures.
I’m taking one step at a time with this and am not sure where it will lead, and in the process The TOMS story encourages me. My dream is that we will help leaders impact their own cultures by creating great businesses and great ministries which will create wealth where there has been poverty and healing where there has been brokenness.
If you’re interested in this idea, check out our web site. Let me know what you think. I’d love suggestions of any kind.
And finally, check back Wednesday (the 14th) for an opportunity to win the book Start Something That Matters.